With the rise of social media, many people have started to gain influence over specific audiences through huge followings. Businesses are now moving towards capitalising on these influencers to establish their brands, generate more engagement, and sell more products. This method is called influencer marketing.
In this episode, Jessica Williamson, a serial entrepreneur and business coach, talks about how influencer marketing generates engaging content and establishes brand identity. She also shares her strategies, such as choosing the right influencers.
Itunes: https://apple.co/2kOXC3D
Spotify: https://spoti.fi/2lUeia6
Google Play: http://bit.ly/2khVhxM
Stitcher: http://bit.ly/2lZeYec
Youtube: http://bit.ly/2kRnYBX
Jessica is the founder and managing director of Ete Swimwear, a Perth-based swimwear label with designs that are as comfortable as they are beautiful. She successfully launched the business in 2016 when she was only 22 years old, and now coaches young women on how to go about their business.
If you want to learn how influencer marketing works and whether you should use it for your business, check these highlights and tune in to the podcast!
RESOURCES
Jessica Williamson’s Influencer Marketing Course
To know more about influencer marketing, you may connect with Jessica through LinkedIn, Instagram or her website.
Thank you for listening!
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