What we discussed in the epsisode:

  1. What Xenia has been working on with Planable [01:10]
  2. Why Xenia shifted from running an agency to building Planable [03:26]
  3. The challenge of scaling a software company [05:40]
  4. How Planable gets their customers [07:28]
  5. Being an introvert and fundraising [09:50]
  6. Sometimes you need to stop analyzing and looking at the competition [12:49]
  7. What’s in the future for Planable [15:19]

This week guest

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Before Planable, Xenia was running a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30. She has published a book, The Manifesto on Content Marketing Teams, and launched her own podcast – People of Marketing. Connect with Xenia through her LinkedIn.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.