What we discussed in the epsisode:

  1. Carissa explains how she separates Facebook marketing and Facebook ads [3:16]
  2. The main strategy she used for selling her ebook [5:54]
  3. The new strategy she uses to run an ad targeting her ideal people [7:51]
  4. Why it’s important to develop an emotional connection [9:20]
  5. Her thought process on providing value and content [10:39]
  6. Top things to consider when launching your personal brand [11:55]
  7. What is the lead time for generating sales? [14:11]
  8. The art of building your personal brand together with your business [17:21]
  9. How to figure out which ads work for you [22:05]

This week guest

Carissa Hill helps people grow businesses with Facebook. She has successfully sold her ebook on how she used Facebook to grow her chain of hair and beauty salons. Now, she helps people with her simple strategy of building personal brands to make money. She also runs a Facebook group called Coffee With Carissa that has helped generate leads for her while adding massive value to her followership. Fun fact: she loves pink and sparkles.

Check out Carissa’s website. You may also reach her on  Instagram, YouTube, and  Facebook.

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.