What we discussed in the epsisode:

ABOUT SLYLETICA (2:21)
  • Slyletica is Australia’s leading brand management and development agency specializing in activewear labels.
  • Slyletica helps people with a business idea or an existing brand, develop new designs, and go through the manufacturing process.
  • They also help with building websites and assisting with order fulfilment.
SLYLETICA’S BEGINNINGS (3:26)
  • Simon was initially into sales in the corporate world, and it was fulfilling for him.
  • The entrepreneur in him dreams of more, so he launched his activewear label even if he doesn’t have experience in fashion or starting a clothing brand.
  • They spent two years refining the sales process, bringing the product to the market, and dealing with international suppliers and imports.
  • They realized that their strength and speciality was to help business owners develop a product they can sell to an existing community or marketplace.
  • Afterwards, they shifted from their retail to brand management and development.
  • Slyletica’s key clients: social media influencers, gym owners and entrepreneurs who want to start their own business
WHAT IS A BRAND? (8:35)
  • A brand can be anything that someone wants to pursue as a business.
  • It should also be making money.
  • To be successful, you must be able to blend brand and sales.
  • A brand should be able to sustain an income for your personal and business needs.
HOW TO HAVE A COMPLETE BRAND (10:27)
  • What products are you going to sell?
  • What is it going to look like?
  • Who is going to sell your products?
  • How are you going to sell your products?
STARTING YOUR OWN APPAREL BUSINESS (12:40)
  • Try and start small.
  • Focus on your first selection.
  • Take into consideration the economies of scale.
  • Your website should be running for marketing.
  • Advertising is essential. Posting in social media is not enough.
THE COLD METHOD AND THE COLUMN METHOD (18:21)
  • Cold method: Used for influencers who would want to sell their brand, considering the followers that would care for the client’s product.
  • Take the analytics that Instagram provides.
  • Look at the core of the followers. If you can engage them to buy your product, that will be a substantial audience.
  • Column method: For the non-core followers.
  • Take out those non-core audiences and have conservative projections in terms of product inventory.
  • Do not overcapitalize when you sell out.
  • A large following does not equal success.
HAVING A CORE AUDIENCE (23:20)
  • The core audience is the most important.
  • They are the people who will purchase your product.
  • The email list is second in priority.
  • Use social media tools to find a lookalike audience for expansion.
FOUR KEY ELEMENTS FOR A SUCCESSFUL PRODUCT-BASED BUSINESS
  • Starting the brand
  • Building your product
  • Bringing your product to the market
  • Ensuring sales
FINAL NOTES
  • You need to have a unique selling proposition.
  • Start with customers similar to yourself.

This week guest

To know more about developing your brand and launching your product, you may connect with Simon through Slyletica’s website or email hello@slyletica.com. Simon will also be joining us at the Certified Ballers Live event, so make sure to grab your tickets now!

Thanks for tuning in, and see you in the next episode!

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.