What we discussed in the epsisode:

<h5><strong>STARTING OUT (2:29)</strong></h5>
<ul>
<li>James launched Anthill Magazine in 2003, and it grew to be one of Australia’s top three largest business magazines.</li>
<li>In 2008, tablets were first released, and AdWords became popular, leading print magazine industry to fall off the market.</li>
<li>James’ business struggled as he tried to revamp it by shifting to a 100% digital platform,  which later proved to be a success.</li>
<li>He started B2B School to train business owners to get more online leads, sales, and marketing.</li>
</ul>
<h5><strong>TRANSITION FROM PRINT TO DIGITAL (5:12)</strong></h5>
<ul>
<li>“If you want to make a small fortune in magazine publishing, start with a big one.”</li>
<li>The transition was considered a heresy, and they received negative feedback from journalists.</li>
<li>James thought ahead of shifting to digital media through WordPress.</li>
</ul>
<h5><strong>B2B SCHOOL (10:20)</strong></h5>
<ul>
<li>B2B School is James’ contribution to the culture of Australia since he wanted Australians to be a little bit more entrepreneurial.</li>
<li>Back then, the word “entrepreneur” had a negative connotation to Australians.</li>
</ul>
<h5><strong>B2B TRAINING (18:36)</strong></h5>
<ul>
<li>James realized that a lot of business training was for people selling something online.</li>
<li>James used LinkedIn as his logical model to market themselves online.</li>
<li>“One person, one problem, one product.” Hence, know your person and the product for them.</li>
<li>He focuses on businesses that sell complex or big-ticket products or services.</li>
</ul>
<h5><strong>IMPORTANCE OF GOING TO BUSINESS WORKSHOPS (22:58)</strong></h5>
<ul>
<li>James says you can listen to what other people are doing and the strategies they’re applying.</li>
<li>Attending workshops is one of the avenues to get an idea of how to raise a business profile.</li>
<li>You get to hear all perspectives and different strategies.</li>
</ul>
<h5><strong>ULTIMATE ONLINE TRANSACTION (29:05)</strong></h5>
<ul>
<li>James emphasizes the importance of the ultimate online transaction, which determines if this transaction is your end goal and will define your strategies.</li>
<li>Incoming Very Interested Prospect (VIP) comes to play if your strategy might be, for instance, a consultant, coach, or web developer.</li>
<li>The last step online is the “outgoing click,” where someone clicks an ad, and it leads him to somewhere else. In this case, it makes money for the business.</li>
</ul>

This week guest

You may reach James at james@b2bschool.co. You may also check his B2B School through their website. If you learn a lot from today’s talk with James, don’t forget to join us in our upcoming Certified Ballers Live event! Get your tickets now!

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.