What we discussed in the epsisode:

  1. Putting an end to boring gifts [01:17]
  2. Disrupting the industry with explicit posts [02:15]
  3. Improving relatability by turning team members into characters [05:04]
  4. The sibling dynamic at work [07:27]
  5. Content targeted to a niche and the hate that follows  [09:05]
  6. Their marketing strategy for Facebook and Instagram [12:20]
  7. The process for creating characters and their content [13:19]
  8. A business built on friendship and authenticity [14:29]
  9. You can’t fake what’s going to happen [15:38]
  10. How cheeky messages freed people to say what they really want [18:21]
  11. The game of capturing attention in a noisy environment [21:28]
  12. Sales as a by-product of your value provision [24:02]

This week guest

About Samantha Khater

Samantha Khater is the designated Social Media Queen at Dessert Boxes. As the hilarious and uncensored voice of the cheeky gift company, she steered the business to cause a disruption in an industry at times seen as boring. With her two siblings in tow, Samantha built a phenomenal social media presence that allowed them to attract an engaged audience and build a highly successful company. 

To know more Samantha and Dessert Boxes, head over to their Instagram, Facebook, and TikTok pages.

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.