What we discussed in the epsisode:

MARTIAL ARTS—HOW ELENA STARTED, AND HOW DOES IT BENEFIT HER? (01:54)
  • Elena is a competitive shooter. During a tactical shooting course, she had to fight with opponents and ended up getting a stress fracture.
  • She realized her weakness, and she wanted to stand a chance should she ever be in a situation that would require her to fight.
  • Martial arts, in a way, feel very similar to the entrepreneurial world.
  • It transformed her and taught her respect, confidence, strength, and control.
LIFE AND BUSINESS ARE LIKE MARTIAL ARTS, LIKE CHESS. YOU NEED TO BE CALCULATED ABOUT THE MOVES YOU MAKE. (08:05)
  • In the beginning, it was all trial and error.
  • You can’t afford to stumble. It goes way beyond the consequences for the next day.
  • When you start doing things that are not within your standards, you also begin to give allowances and tolerate people.
  • When you do, you let them in your world, and it can get polluted.
  • When you hold yourself accountable, it’s easier to spot red flags.
  • There is a lot at stake—investors, clients, time, respect, trust.
PART OF BUILDING AN EMPIRE IS KNOWING THE RIGHT PEOPLE TO LET IN, ESPECIALLY WITH SO MUCH AT STAKE. (12:00)
  • Observe and analyze people; collect data.
  • Ask yourself if they are really on your team.
  • No one is perfect; people make mistakes that you can tolerate. But are these mistakes constant?
  • Find people who can be tough on you to enhance your strengths, but steer you away from weaknesses.
ANOTHER CRUCIAL ASPECT IS ALLOCATING PRIORITIES. (18:04)
  • Identify the end zones.
  • Creative visions and ideas are important.
  • Accept and embrace your weirdness, which can bring about brilliant ideas for change and innovation.
  • Don’t put yourself in the same box as everyone, don’t put labels. Take advantage of your skills and talents.
WHY “EMPIRE?” (26:14)
  • Elena mentions that she thinks of an empire as something bigger than a kingdom.
  • How big can it go? What can it do and create? Can it build a legacy, something that will surpass you?
  • If you have an empire and you’ve worked hard for it, challenges may hurt you, but they will not take you down.
  • You have people to support you and people that are loyal to you.
  • At the same time, you can help them and create jobs for them.
  • It’s greedy to have something that can help people and not share it with them.
YOU CREATE AND FIND BALANCE AND HAPPINESS IN LIFE AND YOUR BUSINESS. (30:02)
  • If you are still looking for an endpoint to what you are doing, then it probably means you are doing the wrong thing.
  • If you are happy now, why would you need to get to a finish point?
  • Happiness is working toward your goal and overcoming barriers; it’s not just a sensation.

This week guest

That’s it for today! I hope you learned a lot. Connect with Elena through Twitter or visit her website. Check out her book, Build An Empire for more on what discussed today.

Coming soon: Elena Cardone Build an Empire University.

Thanks for tuning in. See you in the next episode!

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.